Share this [electronic resource] : the social media handbook for PR professionals / Chartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington.

Contributor(s): Material type: TextTextPublication details: Chichester, West Sussex, U.K. : John Wiley & Sons, 2012.Description: xiv, 245 pSubject(s): Genre/Form: DDC classification:
  • 659.20285/4678 23
LOC classification:
  • HD59 .S53 2012eb
Online resources:
Contents:
pt. 1. Changing media, changing PR -- pt. 2. Planning -- pt. 3. Networks -- pt. 4. Online media relations -- pt. 5. Monitoring and measurement -- pt. 6. Skills -- pt. 7. Industry change -- pt. 8. The future.
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Includes index.

pt. 1. Changing media, changing PR -- pt. 2. Planning -- pt. 3. Networks -- pt. 4. Online media relations -- pt. 5. Monitoring and measurement -- pt. 6. Skills -- pt. 7. Industry change -- pt. 8. The future.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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