Marketing calculator [electronic resource] : measuring and managing return on marketing investment / Guy R. Powell.

By: Contributor(s): Material type: TextTextPublication details: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008.Description: xiv, 288 p. : illSubject(s): Genre/Form: LOC classification:
  • HF5415.13 .P685 2008eb
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Includes bibliographical references (p. [277]-281) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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