Consumer satisfaction [electronic resource] : advancements in theory, modeling, and empirical findings / Alessandro M. Peluso.

By: Contributor(s): Material type: TextTextPublication details: Bern, Switzerland ; New York : Peter Lang, c2011.Description: xxii, 173 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/343 23
LOC classification:
  • HF5415.335 .P45 2011eb
Online resources:
Contents:
Introduction -- The construct of consumer satisfaction -- An application of the knowledge-hope model of consumer satisfaction -- Methodology -- Research implications and operational strategies to increase consumer satisfaction.
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Includes bibliographical references and index.

Introduction -- The construct of consumer satisfaction -- An application of the knowledge-hope model of consumer satisfaction -- Methodology -- Research implications and operational strategies to increase consumer satisfaction.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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