Market segmentation [electronic resource] : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.

By: Contributor(s): Material type: TextTextPublication details: Chichester : John Wiley & Sons, Ltd., 2012.Edition: Rev. 4th edDescription: xxi, 490 p. : illSubject(s): Genre/Form: LOC classification:
  • HF5415.127 .M33 2012eb
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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