Marketing in the participation age [electronic resource] : a guide to motivating people to join, share, take part, connect, and engage / Daina Middleton.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : Wiley, 2013.Description: xvii, 205 pSubject(s): Genre/Form: LOC classification:
  • HF5415.13 .M53 2013eb
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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