The ultimate guide to sales training [electronic resource] : potent tactics to accelerate sales performance / Dan Seidman.

By: Contributor(s): Material type: TextTextSeries: Pfeiffer essential resources for training and HR professionalsPublication details: San Francisco : Pfeiffer : [ASTD], c2012.Edition: 1st edDescription: xx, 524 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.3/1245 23
LOC classification:
  • HF5438.25 .S4358 2012eb
Online resources:
Contents:
pt. 1. Preparing the sales pro to sell -- pt. 2. Training the sales pro to sell -- pt. 3. Training the sales pro to improve performance -- pt. 4. Re-creating your training experience : key concerns -- pt. 5. Appendices.
Summary: "The Ultimate Sales Training book enables sales managers, sales trainers, sales coaches, and sales consultants to understand the convergence of selling and learning in the current and future business workplace. The book is a comprehensive tactical, usable, and practical shelf-reference for creating a great sales training program. The book can help those responsible for team performance architect the delicate short-term and long-term balance necessary to create truly world-class sales organizations through training. By focusing on quality, sound instructional design principles, and a standardized sales process, it is sure to be the go-to resource for challenging solving sales training dilemmas"-- Provided by publisher.
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"Co-published with ASTD"--cover.

Includes bibliographical references and index.

pt. 1. Preparing the sales pro to sell -- pt. 2. Training the sales pro to sell -- pt. 3. Training the sales pro to improve performance -- pt. 4. Re-creating your training experience : key concerns -- pt. 5. Appendices.

"The Ultimate Sales Training book enables sales managers, sales trainers, sales coaches, and sales consultants to understand the convergence of selling and learning in the current and future business workplace. The book is a comprehensive tactical, usable, and practical shelf-reference for creating a great sales training program. The book can help those responsible for team performance architect the delicate short-term and long-term balance necessary to create truly world-class sales organizations through training. By focusing on quality, sound instructional design principles, and a standardized sales process, it is sure to be the go-to resource for challenging solving sales training dilemmas"-- Provided by publisher.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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