Marketing to moviegoers [electronic resource] : a handbook of strategies and tactics / Robert Marich.

By: Contributor(s): Material type: TextTextPublication details: Carbondale : Southern Illinois University Press, c2013.Edition: 3rd edDescription: xi, 417 p. : illSubject(s): Genre/Form: DDC classification:
  • 791.43068/8 23
LOC classification:
  • PN1995.9.M29 M37 2013eb
Online resources:
Contents:
Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
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Includes index.

Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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