Three threats to brand relevance [electronic resource] : strategies that work / David Aaker.

By: Contributor(s): Material type: TextTextSeries: Jossey-Bass short format seriesPublication details: San Francisco : Jossey-Bass, 2013.Edition: 1st edDescription: v, 43 pSubject(s): Genre/Form: LOC classification:
  • HD69.B7 A25 2013eb
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Includes bibliographical references.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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