Predictive business analytics : forward-looking capabilities to improve business performance / Lawrence Maisel, Gary Cokins.

By: Contributor(s): Material type: TextTextSeries: Wiley and SAS business seriesPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]Copyright date: ©2014Description: 1 online resource (274 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118227114 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Predictive business analytics : forward-looking capabilities to improve business performance.DDC classification:
  • 658.4/013 23
LOC classification:
  • HD30.23 .M335 2014eb
Online resources:
Contents:
part one. "Why" -- part two. Principles and practices -- part three. Case studies -- part four. Integrating business methods and techniques -- part five. Trends and organizational challenges.
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Includes bibliographical references and index.

part one. "Why" -- part two. Principles and practices -- part three. Case studies -- part four. Integrating business methods and techniques -- part five. Trends and organizational challenges.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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