Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design.

By: Contributor(s): Material type: TextTextPublisher: San Francisco, California : Jossey-Bass, 2014Copyright date: ©2014Edition: First editionDescription: 1 online resource (227 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118859315 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Decoding the new consumer mind : how and why we shop and buy.DDC classification:
  • 339.4/7019 23
LOC classification:
  • HF5415.32 .Y377 2014 eb
Online resources:
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Includes index.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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