The marketing performance blueprint : strategies and technologies to build and measure business success / Paul Roetzer.

By: Material type: TextTextPublisher: Hoboken, New Jersey : Wiley, 2014Copyright date: ©2014Description: 1 online resource (254 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118883570 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing performance blueprint : strategies and technologies to build and measure business success.DDC classification:
  • 658.8/02 23
LOC classification:
  • HF5415 .R5666 2014eb
Online resources:
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Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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