Back where we belong - marketing as the organization's core strategy / guest editors, Bo Edvardsson and Philipp Klaus.

Contributor(s): Material type: TextTextSeries: Journal of Service Management ; Volume 25 Number 2Publisher: [Bradford, England] : Emerald, 2014Copyright date: ©2014Description: 1 online resource (131 pages) : illustrations, chart, tablesContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781784410988 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Back where we belong - marketing as the organization's core strategy.DDC classification:
  • 658.8 23
LOC classification:
  • HF5411 .B335 2014eb
Online resources:
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"formerly International Journal of Service Industry Management."

Includes bibliographical references at the end of each chapters.

Description based on online resource; title from PDF title page (ebrary, viewed September 11, 2014).

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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