The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert.

By: Contributor(s): Material type: TextTextPublisher: Singapore : Wiley, 2015Copyright date: ©2015Description: 1 online resource (467 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780470830048 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Road to luxury : the evolution, markets and strategies of luxury brand management.DDC classification:
  • 338.47 23
LOC classification:
  • HD9999.L852 .S66 2015eb
Online resources:
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Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed February 12, 2015).

Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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