Predictive marketing : easy ways every marketer can use customer analytics and big data / Ömer Artun, Dominique Levin.

By: Contributor(s): Material type: TextTextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2015Copyright date: ©2015Description: 1 online resource (271 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119037323 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Predictive marketing : easy ways every marketer can use customer analytics and big data.DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .A7458 2015eb
Online resources:
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Includes index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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