The entrepreneur's guide to marketing [electronic resource] / Robert F. Everett.

By: Contributor(s): Material type: TextTextSeries: Entrepreneur's guide (Westport, Conn.)Publication details: Westport, Conn. : Praeger, 2009.Description: xvi, 179 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .E896 2009eb
Online resources:
Contents:
Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
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Includes bibliographical references and index.

Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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