Franchising dreams [electronic resource] : the lure of entrepreneurship in America / Peter M. Birkeland.

By: Contributor(s): Material type: TextTextPublication details: Chicago : University of Chicago Press, c2002.Description: x, 186 pSubject(s): Genre/Form: DDC classification:
  • 658.8/708 21
LOC classification:
  • HF5429.235.U5 B57 2002eb
Online resources:
Contents:
Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control.
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Includes bibliographical references and index.

Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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