Advocacy [electronic resource] : championing ideas & influencing others / John A. Daly.

By: Contributor(s): Material type: TextTextPublication details: New Haven : Yale University Press, c2011.Description: vi, 387 p. : illSubject(s): Genre/Form: DDC classification:
  • 302.2 22
LOC classification:
  • HM1166 .D35 2011eb
Online resources:
Contents:
The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.
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Includes bibliographical references and index.

The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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