Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network.

By: Contributor(s): Material type: TextTextPublisher: Hoboken, New Jersey : Wiley, 2016Copyright date: �2016Description: 1 online resource (288 pages) : illustrations, graphsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119074205 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Beyond advertising : creating value through all customer touchpoints.DDC classification:
  • 659.1 23
LOC classification:
  • HF5823 .W546 2015eb
Online resources:
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Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed April 19, 2016).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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