The role of celebrity endorsement on consumer brand preference : a case of Daystar university students on Nairobi, Kenya / by Rebecah Mungai
Material type:
TextPublication details: Nairobi: Daystar University, 2015Description: xiii, 66 pSubject(s):
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Theses
|
Nairobi Campus Africana & Special Collection | Africana/Special Collection | THES HF5415.32.K4M86 2015 (Browse shelf(Opens below)) | Available | BK0106618 |
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| THES HF5415.13.K4O85 2015 The role of strategic marketing in enhancing sustainable competitiveness in the marketplace: | THES HF5415.13.K47 2017 Effect of market segmentation on a company's competitive advantage: | THES HF5415.15.K4M35 2018 Effects of route to market strategies on product delivery in the soft drink industry : | THES HF5415.32.K4M86 2015 The role of celebrity endorsement on consumer brand preference : | THES HF5415.1265.K4G58 2015 An evaluation of social media as strategy for enhancing competitiveness among small medium enterprises in Nairobi County, Kenya / | THES HF5415.1265.K4I73 2017 The influence of sources of social media communication on building brand equity in small medium enterprises in Kenya: | THES HF5415.1265.O43 2020 The use of twitter in the managing of a company's reputation : |
A thesis submitted to the School of Business and Economics of Daystar University in partial fulfilment of the requirements for the degree of Master of Business Administration in Marketing.
Includes bibliographical references and index.
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