Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : McGraw-Hill/Irwin, 2013.Edition: 14th edDescription: xxxix, 722 p. illISBN:
  • 9780078028953 (alk. paper)
  • 0078028957 (alk. paper)
Subject(s): DDC classification:
  • 659.1 23
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General Collection item General Collection item Athi-River Campus Open Shelves (Oversize Books Section) General Collection HF5821.A74 2013 (Browse shelf(Opens below)) Available BK0106960
General Collection item General Collection item Athi-River Campus Open Shelves (Oversize Books Section) General Collection HF5821.A74 2013 (Browse shelf(Opens below)) Available BK0106961
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General Collection item General Collection item Nairobi Campus Open Shelves (Oversize Books Section) General Collection HF5821.A74 2013 (Browse shelf(Opens below)) Checked out 05/03/2025 BK0106963
General Collection item General Collection item Nairobi Campus Open Shelves (Oversize Books Section) General Collection HF5821.A74 2013 (Browse shelf(Opens below)) In transit from Law School to Nairobi Campus since 09/24/2019 BK0106964
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HD30.213.S67 2015 Management information systems / HD30.213.S67 2015 Management information systems / HF5821.A74 2013 Contemporary advertising and integrated marketing communications / HF5821.A74 2013 Contemporary advertising and integrated marketing communications / HG4910.S28 2019 Financial markets and institutions / HG4910.S28 2019 Financial markets and institutions /

Includes index.

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