Strategic retail management : text and international cases / Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein.

By: Material type: TextTextPublication details: New York, NY : Springer Berlin Heidelberg, 2017.Edition: 3rd. editionDescription: xvi, 468 p. illContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9783658101824 (softcover : alk. paper)
Subject(s):
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HF5415.2.B77 2017 Marketing research / HF5415.2.B77 2017 Marketing research / HF5415.2.B77 2017 Marketing research / HF5429.Z46 2017 Strategic retail management : HF5429.Z46 2017 Strategic retail management : HF5429.Z46 2017 Strategic retail management : HF5437.P79 2015 Procurement principles and management /

Includes bibliographical references and index

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