An assessment of the role of brand management strategies in customer retention in the media industry in Kenya: a case study of Nation Media Group Limited / Susan Nyakiere Mathenge /
Material type:
TextPublication details: Nairobi Daystar University 2012Description: xi, 102 p. illSubject(s):
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Theses
|
Nairobi Campus Africana & Special Collection | Africana/Special Collection | THES HE8689.4.M38 2012 (Browse shelf(Opens below)) | Available | BK0107589 |
Includes bibliographical references
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