Theory of media literacy : a cognitive approach / W. James Potter.

By: Material type: TextTextPublication details: London ; Thousand Oaks, CA : SAGE Publications, 2004.Description: xi, 307 p. cmISBN:
  • 0761929517 (cloth)
  • 0761929525 (pbk.)
Subject(s): DDC classification:
  • 302.23 22
LOC classification:
  • P96.M4 P685 2004 P96 .M4 P685 P96 .M4 P685
Contents:
Why do we need a theory of media literacy? -- Variety of definitions of media literacy -- Introducing the theory -- Definitions and distinctions -- The media literacy model -- Foundational knowledge structures -- The locus -- Competencies and skills of media literacy -- Information processing -- The filtering task -- The meaning matching task -- The meaning construction task -- Traps in meaning construction -- Practices.
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Item type Current library Call number Copy number Status Barcode
General Collection item General Collection item Athi-River Campus Open Shelves P96.M4P685 (Browse shelf(Opens below)) c.1 Available BK011198
General Collection item General Collection item Nairobi Campus Open Shelves P96.M4P685 (Browse shelf(Opens below)) c.1 Available BK011199

Includes bibliographical references and index.

Why do we need a theory of media literacy? -- Variety of definitions of media literacy -- Introducing the theory -- Definitions and distinctions -- The media literacy model -- Foundational knowledge structures -- The locus -- Competencies and skills of media literacy -- Information processing -- The filtering task -- The meaning matching task -- The meaning construction task -- Traps in meaning construction -- Practices.

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