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Communicating corporate image through strategic sponsorship in the banking sector publics, attitudes and outcomes : a case of Barclays Bank of Kenya (BBK)

By:

Kiura, Jedidah Karimi

Material type: Text

TextPublication details: Nairobi Daystar University 2020Description: xi, 143 p illSubject(s):

Corporate sponsorship

LOC classification:

HD59.35.K58 2020

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Theses	Nairobi Campus Africana & Special Collection	Africana/Special Collection	HD59.35.K58 2020 (Browse shelf(Opens below))	Available		BK108674

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A thesis presented to the School of Communication of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master of Arts in Communication

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