Principles of advertising : a global perspective / Monle Lee, Carla Johnson.
Material type: TextPublication details: New York : Haworth Press, c2005.Edition: 2nd edDescription: xxi, 427 p. : ill. ; 23 cmISBN:- 0789023008(alk. paper)
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- HF5821 .L35 2005 HF5821 .L35 HF5821 .L35 HF5821 .L35 HF5821 .L35 HF5821 .L35 HF5821 .L35 HF5821 .L35 HF5821 .L35 HF5821 .L35 HF5821 .L35 HF5821 .L35
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HF5813.U6W4 Cases in advertising / | HF5821.K5 Advertising: | HF5821L35 Principles of marketing : | HF5821.L35 2005 Principles of advertising : | HF5821.W56 The fundamentals of advertising / | HF5823.B447 Entrepreneur magazine : | HF5825.J461 Creative strategy in advertising / |
Includes bibliographical references (p. 383-400) and index.
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