Media economics : applying economics to new and traditional media / Colin Hoskins, Stuart McFayden, and Adam Finn.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks, CA : Sage Publications, c2004.Description: p. cmISBN:
  • 0761930957 (cloth)
  • 0761930965 (pbk.)
Subject(s): DDC classification:
  • 338.4/730223 22
LOC classification:
  • P96.E25 H67 2004 P96.E25 H67 2004 P96.E25 H67 2004
Online resources:
Contents:
Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade.
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Holdings
Item type Current library Call number Copy number Status Barcode
General Collection item General Collection item Nairobi Campus Open Shelves P96.E25H67 2004 (Browse shelf(Opens below)) c.1 In transit from Nairobi Campus to Athi-River Campus since 04/01/2023 BK030144
General Collection item General Collection item Nairobi Campus Open Shelves P96.E25H67 2004 (Browse shelf(Opens below)) c.2 Available BK030145

Includes bibliographical references and index.

Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade.

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