Measuring advertising, readership and results / by Daniel Starch.

By: Material type: TextTextPublication details: London : McGraw-Hill, c1966.Description: 270 pSubject(s): LOC classification:
  • HF5827 .S75
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Collection item General Collection item Nairobi Campus Store HF5827.S75 (Browse shelf(Opens below)) c. Withdrawn BK033195

Includes bibliographical references and index.

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