Social Media in an English Village : (Or how to keep people at just the right distance)

By: Contributor(s): Material type: TextTextSeries: Why we post | Book collections on Project MUSEPublisher: UCL Press 2016Manufacturer: Baltimore, Md. : Project MUSE, 2021Copyright date: ©2016Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781910634448
Uniform titles:
  • Directory of open access books.
Subject(s): Genre/Form: Online resources: In: OAPEN (Open Access Publishing in European Networks) OAPEN In: Books at JSTOR: Open Access JSTORSummary: Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how 'English' their usage has become. He introduces the 'Goldilocks Strategy': how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but 'just right'.
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Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how 'English' their usage has become. He introduces the 'Goldilocks Strategy': how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but 'just right'.

English.

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