Pop City : Korean Popular Culture and the Selling of Place

By: Contributor(s): Material type: TextTextSeries: Book collections on Project MUSEPublisher: [Erscheinungsort nicht ermittelbar] Cornell University Press 2018Manufacturer: Baltimore, Md. : Project MUSE, 2021Copyright date: ©2018Description: 1 online resource (252 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781501730733
Genre/Form: Online resources: Summary: This book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed to attract foreign tourists to their regions. By examining the process of cultural marketing, this book shows that places can be “sold” just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities.
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This book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed to attract foreign tourists to their regions. By examining the process of cultural marketing, this book shows that places can be “sold” just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities.

English.

Description based on print version record.

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