Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen.
Material type:
- text
- computer
- online resource
- 9783653035155 (e-book)
- 658.8/343 23
- HF5415.525 .H64 2013
Includes bibliographical references and indexes.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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