Media research methods : measuring audiences, reactions and impact / Barrie Gunter.
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TextPublication details: London ; Thousand Oaks, Calif. : Sage Publications, 2000.Description: 314 p. ; 24 cmISBN: - 0761956581
- 076195659X (pbk.)
- 302.23/07/2 21
- P91.3 .G86 2000 P91.3 .G86 P91.3 .G86 P91.3 .G86 P91.3 .G86 P91.3 .G86 P91.3 .G86 P91.3 .G86 P91.3 .G86 P91.3 .G86 P91.3 .G86
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| P91.3.G86 Media research methods : | P91.3.G86 Media research methods : | P91.3.G86 Media research methods : | P91.3.G86 Media research methods : | P91.3.G86 Media research methods : | P91.3.G86 Media research methods : | P91.3.I57G74 2008 Introducing journalism and media studies / |
Includes bibliographical references (p. [280]-307) and index.
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