Brand Positioning Strategies and Market Share of Betting Companies In Kenya Case of Betika Limited by Grace Wendy Akello Ojuka

By: Material type: TextTextPublication details: Nairobi Daystar University 2024Description: xii, 148 p illSubject(s): LOC classification:
  • HF5415.K4O3.2024
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Item type Current library Collection Call number Status Barcode
Theses Theses Athi-River Campus Open Shelves Africana/Special Collection HF5415.K4O3.2024 (Browse shelf(Opens below)) Available BK0113553
Theses Theses Nairobi Campus Open Shelves Africana/Special Collection HF5415.K4O3.2024 (Browse shelf(Opens below)) Available BK0113554

A thesis presented to the School of Business and Economics, of Daystar University Nairobi, Kenya in partial fulfillment of the requirement for the degree of Master of Business Administration in Marketing and Strategic Management

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