Questionnaire design : how to plan, structure and write survey material for effective market research / by. Ian Brace.

By: Material type: TextTextPublication details: London : Kogan Page, c2004.Edition: edDescription: xii, 289 p. : illISBN:
  • 074944181X :
Subject(s): LOC classification:
  • HF5415.3 .B683
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HF5415.2.M35 2008 Marketing research with SPSS / HF5415.2.M36 2009 Basic marketing research : HF5415.2.M36 2009 Basic marketing research : HF5415.3.B683 Questionnaire design : HF5415.3.S656 Consumer behavior : HF5415.3.S656 Consumer behavior : HF5415.32.S34 Consumer behavior /

Accompanied by a CD-ROM. Multi-media.

Includes bibliographical references and index.

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