PR strategies used by Kenyan firms in building the CEO's image / Caroline Njoroge.

By: Material type: TextTextPublication details: Nairobi, Kenya : Daystar University, 2012.Description: xii, 125pSubject(s): LOC classification:
  • HM263 .N56
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A thesis presented to the School of Communication and Language of Daystar University in partial fulfilment of the requirement for the degree of Master of Arts in Communication.

Includes bibliographical references and index.

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