Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Margaret A. Peteraf, and Arthur A. Thompson.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : McGraw-Hill/Irwin, 2013.Edition: 4th edDescription: xl, 440 p : col ill ; 26 cmISBN:
  • 9781259094842
Subject(s): DDC classification:
  • 658.4/012 23
LOC classification:
  • HD30.28 .G35
Contents:
Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.
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Holdings
Item type Current library Call number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HD30.28.G35 2013 (Browse shelf(Opens below)) Available BK97818
General Collection item General Collection item Athi-River Campus Open Shelves HD30.28.G35 2013 (Browse shelf(Opens below)) Available BK97819
General Collection item General Collection item Athi-River Campus Open Shelves HD30.28.G35 2013 (Browse shelf(Opens below)) Available BK97820
General Collection item General Collection item Nairobi Campus Open Shelves HD30.28.G35 2013 (Browse shelf(Opens below)) Available BK97823
General Collection item General Collection item Nairobi Campus Open Shelves HD30.28.G35 2013 (Browse shelf(Opens below)) Available BK97821
General Collection item General Collection item Nairobi Campus Open Shelves HD30.28.G35 2013 (Browse shelf(Opens below)) Available BK97822

Includes index.

Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.

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