Exploring the role of corporate identity on customer satisfaction : a case of madison insurance company limited / Miriam Muthoni Murathe.

By: Material type: TextTextPublication details: Nairobi : Daystar University, 2014.Description: xi, 91 p : ill ; cmSubject(s): LOC classification:
  • HF5415.5 .M87
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A thesis presented to the faculty of Postgraduate studies of Daystar University in partial fulfilment of the requirement for the degree of Masters of Business Adminstration in Strategic Management and Marketing.

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