The role of measurement and evaluation in achieving public relations' goals in selected Kenyan parastatals / by Jerferson Nyakamba.

By: Material type: TextTextPublication details: Nairobi : Daystar University, 2016.Description: xiii, 97 p : ill ; cmSubject(s): LOC classification:
  • HD59 .K4N93
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A thesis presented to the School of Communication, Language and Performing Arts of Daystar University in partial fulfillment for the degree of Masters of Arts in Communication.

Includes bibliographical references.

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