Optimal database marketing : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Pub., c2002.Description: xxii, 398 p : ill. ; 26 cmISBN:
  • 0761923578 (acidfree paper)
Subject(s): DDC classification:
  • 658.8/4 20
LOC classification:
  • HF5415.126 .D76 2002 HF5415.126 .D76 HF5415.126 .D76
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Item type Current library Call number Copy number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.126.D76 (Browse shelf(Opens below)) c.1 Available BK011574
General Collection item General Collection item Nairobi Campus Store HF5415.126.D76 (Browse shelf(Opens below)) c.2 Weeded BK032932

Includes bibliographical references (p. 383-385) and indexes.

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