Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.

By: Contributor(s): Material type: TextTextSeries: Irvin series in marketingPublication details: Homewood, IL : Irwin, c1990.Edition: 10th edDescription: xviii, 734 p. : col. ill. ; 27 cm. + 1 computer disk (5 1/4 in.)ISBN:
  • 0256068658
  • 0256083983 (International ed.)
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415.13 .M369 1990 HF5415.13 .M369
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Item type Current library Call number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.13.M369 (Browse shelf(Opens below)) Available BK011576

System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.

Includes bibliographical references (p. 678-701).

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