Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.

By: Contributor(s): Material type: TextTextPublication details: New York : Macmillan Pub. Co. ; London : Collier Macmillan, c1987.Edition: 4th edDescription: xvi, 845 p. : ill. ; 24 cmISBN:
  • 002421910X
  • 0029468108 (international ed.)
Subject(s): DDC classification:
  • 658.8/3 19
LOC classification:
  • HF5415.2 .T83 1987 HF5415.2 .T83 HF5415.2 .T83 HF5415.2 .T83
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Holdings
Item type Current library Call number Copy number Status Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.2.T83 1987 (Browse shelf(Opens below)) c.2 Available BK011583
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.2.T83 1987 (Browse shelf(Opens below)) c.1 Available BK011584
General Collection item General Collection item Nairobi Campus Store HF5415.2.T83 1987 (Browse shelf(Opens below)) c.1 Weeded BK032796

Includes bibliographical references and indexes.

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