Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.
Material type:
TextPublication details: New York : Macmillan Pub. Co. ; London : Collier Macmillan, c1987.Edition: 4th edDescription: xvi, 845 p. : ill. ; 24 cmISBN: - 002421910X
- 0029468108 (international ed.)
- 658.8/3 19
- HF5415.2 .T83 1987 HF5415.2 .T83 HF5415.2 .T83 HF5415.2 .T83
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
General Collection item
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Athi-River Campus Open Shelves | HF5415.2.T83 1987 (Browse shelf(Opens below)) | c.2 | Available | BK011583 | ||
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General Collection item
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Athi-River Campus Open Shelves | HF5415.2.T83 1987 (Browse shelf(Opens below)) | c.1 | Available | BK011584 | ||
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General Collection item
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Nairobi Campus Store | HF5415.2.T83 1987 (Browse shelf(Opens below)) | c.1 | Weeded | BK032796 |
Browsing Athi-River Campus shelves, Shelving location: Open Shelves Close shelf browser (Hides shelf browser)
| HF5415.2.M84 Multivariate methods for market and survey research / | HF5415.2.P37 Marketing research / | HF5415.2.P42 Predictions techniques for marketing planners / | HF5415.2.T83 1987 Marketing research : | HF5415.2.T83 1987 Marketing research : | HF5415.2.Z54 Exploring marketing research / | HF5415.2.Z54 Exploring marketing research / |
Includes bibliographical references and indexes.
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