Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.

By: Contributor(s): Material type: TextTextPublication details: Boston, MA : Irwin, c1986.Description: xxv, 747 p. : ill. (some col.) ; 26 cmISBN:
  • 0801606020
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF5415 .B44113 1989 HF5415 .B44113
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Holdings
Item type Current library Call number Status Date due Barcode
General Collection item General Collection item Nairobi Campus Open Shelves HF5415.B44113 (Browse shelf(Opens below)) Available BK032886

Includes indexes.

Bibliography: p. 702-719.

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