Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr.
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TextPublication details: Homewood, IL : Irwin, 1990.Edition: 3rd edDescription: xviii, 742 p. : ill. ; 25 cm. + 2 discs (12 cm.)ISBN: - 025607898X
- 658.8/02 20
- HF5415 .C6944 1990 HF5415 .C6944
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
General Collection item
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Athi-River Campus Open Shelves | HF5415.C6944 1990 (Browse shelf(Opens below)) | c. | Available | BK011605 |
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| HF5415.C5275 Marketing : | HF5415.C5275 Marketing : | HF5415.C5275 Marketing : | HF5415.C6944 1990 Strategic marketing management cases and applications / | HF5415.C9 1993 International business / | HF5415.D753 Marketing Management and Strategy / | HF5415.D753 Marketing Management and Strategy / |
Includes index.
Rev. ed. of: Strategic marketing cases and applications. 2nd ed. 1986.
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