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Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

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Material type: Text

TextPublication details: Burr Ridge, Ill. : Irwin, c1995.Description: xxxii, 703 p. : col. ill., col. maps ; 27 cmISBN:

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HF5415 .C5275 1995 HF5415 .C5275 HF5415 .C5275 HF5415 .C5275 HF5415 .C5275 HF5415 .C5275 HF5415 .C5275

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
General Collection item	Athi-River Campus Open Shelves	HF5415.C5275 (Browse shelf(Opens below))	c.3	Available	BK011603
General Collection item	Athi-River Campus Open Shelves	HF5415.C5275 (Browse shelf(Opens below))		Available	BK011786
General Collection item	Athi-River Campus Open Shelves	HF5415.C5275 (Browse shelf(Opens below))		Available	BK070251
General Collection item	Nairobi Campus Store	HF5415.C5275 (Browse shelf(Opens below))	c.2	Weeded	BK043345

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Previous	HF5412.122.L68 2004 Services marketing :	HF5415.B53 Contemporary business /	HF5415.B7 The new marketing /	HF5415.C5275 Marketing :	HF5415.D36 1966 The Dartnell sales promotion handbook /	HF5415.E5 Promotional strategy /	HF5415.E65 1994 Promotional strategy :	Next

Includes bibliographical references (p. 655-674) and indexes.

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