Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

By: Contributor(s): Material type: TextTextPublication details: Burr Ridge, Ill. : Irwin, c1995.Description: xxxii, 703 p. : col. ill., col. maps ; 27 cmISBN:
  • 0256125392
  • 0256173672 (annotated instructor's edition)
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415 .C5275 1995 HF5415 .C5275 HF5415 .C5275 HF5415 .C5275 HF5415 .C5275 HF5415 .C5275 HF5415 .C5275
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.C5275 (Browse shelf(Opens below)) c.3 Available BK011603
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.C5275 (Browse shelf(Opens below)) Available BK011786
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.C5275 (Browse shelf(Opens below)) Available BK070251
General Collection item General Collection item Nairobi Campus Store HF5415.C5275 (Browse shelf(Opens below)) c.2 Weeded BK043345
Browsing Athi-River Campus shelves, Shelving location: Open Shelves Close shelf browser (Hides shelf browser)
HF5415.B87 1975 Principles of marketing / HF5415.C5275 Marketing : HF5415.C5275 Marketing : HF5415.C5275 Marketing : HF5415.C6944 1990 Strategic marketing management cases and applications / HF5415.C9 1993 International business / HF5415.D753 Marketing Management and Strategy /

Includes bibliographical references (p. 655-674) and indexes.

There are no comments on this title.

to post a comment.