Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.
Material type: TextPublication details: Burr Ridge, Ill. : Irwin, c1995.Description: xxxii, 703 p. : col. ill., col. maps ; 27 cmISBN:- 0256125392
- 0256173672 (annotated instructor's edition)
- 658.8 20
- HF5415 .C5275 1995 HF5415 .C5275 HF5415 .C5275 HF5415 .C5275 HF5415 .C5275 HF5415 .C5275 HF5415 .C5275
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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General Collection item | Athi-River Campus Open Shelves | HF5415.C5275 (Browse shelf(Opens below)) | c.3 | Available | BK011603 | ||
General Collection item | Athi-River Campus Open Shelves | HF5415.C5275 (Browse shelf(Opens below)) | Available | BK011786 | |||
General Collection item | Athi-River Campus Open Shelves | HF5415.C5275 (Browse shelf(Opens below)) | Available | BK070251 | |||
General Collection item | Nairobi Campus Store | HF5415.C5275 (Browse shelf(Opens below)) | c.2 | Weeded | BK043345 |
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HF5415.B87 1975 Principles of marketing / | HF5415.C5275 Marketing : | HF5415.C5275 Marketing : | HF5415.C5275 Marketing : | HF5415.C6944 1990 Strategic marketing management cases and applications / | HF5415.C9 1993 International business / | HF5415.D753 Marketing Management and Strategy / |
Includes bibliographical references (p. 655-674) and indexes.
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