Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.

By: Contributor(s): Material type: TextTextPublication details: Boston, MA : Irwin, 1989.Edition: 2nd edDescription: xxv, 752 p. : ill. (some col.) ; 26 cm + 1 computer disk (5 1/4 in.)ISBN:
  • 0256075131
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF5415 .B44113 1989 HF5415 .B44
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.B44 1989 (Browse shelf(Opens below)) c.2 Available BK011598

Includes indexes.

System requirements for computer disk: IBM PC.

Bibliography: p. 702-719.

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