Promotional strategy / [by] James F. Engel, Hugh G. Wales [and] Martin R. Warshaw.

By: Contributor(s): Material type: TextTextPublication details: Homewood, Ill. : R. D. Irwin, 1971.Edition: Rev. edDescription: xiv, 651 p. : illus. ; 24 cmSubject(s): DDC classification:
  • 658.8/2 19
LOC classification:
  • HF5415 .E65 1971 HF5415 .E5 HF5415 .E5
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.E5 (Browse shelf(Opens below)) c.3 Available BK011690
General Collection item General Collection item Nairobi Campus Store HF5415.E5 (Browse shelf(Opens below)) c.2 Weeded BK043780

Includes bibliographical references.

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