Marketing / Carl McDaniel, Jr.

By: Material type: TextTextPublication details: New York : Harper & Row, c1982.Edition: 2nd edDescription: xix, 752, [7] p. : ill. ; 24 cmISBN:
  • 0060443596
Subject(s): DDC classification:
  • 658.8/00973 19
LOC classification:
  • HF5415.1 .M38 1982 HF5415.1 .M38
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Item type Current library Call number Copy number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.1.M38 1982 (Browse shelf(Opens below)) c. Available BK011685

Rev. ed. of: Marketing, an integrated approach. c1979.

Includes bibliographical references and indexes.

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