Marketing management : analysis, planning, implementation, and control / Philip Kotler.

By: Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1991.Edition: 7th edDescription: xxvi, 756 p. : ill. (some col.), col. map ; 27 cmISBN:
  • 8120306848
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415.13 .K64 1994 HF5415.13 .K64 HF5415.13 .K64 HF5415.13 .K64 HF5415.13 .K64
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Holdings
Item type Current library Call number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.13.K64 (Browse shelf(Opens below)) Withdrawn BK011722
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.13.K64 (Browse shelf(Opens below)) Available BK061312
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.13.K64 (Browse shelf(Opens below)) Available BK068930
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.13.K64 (Browse shelf(Opens below)) Withdrawn BK021943

Includes bibliographical references and indexes.

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