Marketing management : analysis, planning, implementation, and control / Philip Kotler.

By: Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1991.Edition: 7th edDescription: xxvi, 756 p. : ill. (some col.), col. map ; 27 cmISBN:
  • 8120306848
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415.13 .K64 1994 HF5415.13 .K64  HF5415.13 .K64  HF5415.13 .K64  HF5415.13 .K64  HF5415.13 .K64  HF5415.13 .K64
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HF5415.13.H87 2007 Business marketing management : HF5415.13.H87 2007 Business marketing management : HF5415.13.K636 2006 A framework for marketing management / HF5415.13.K64 Marketing management : HF5415.13.K64 1991 Marketing management : HF5415.13.K64 2000 Marketing management / HF5415.13.K64 2003 Marketing management /

Includes bibliographical references and indexes.

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